UKERC EDC: Publications

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Abstract:

The delivery of consumer energy requirements is a key focus of the Smart Systems and Heat Programme. The Consumer Response and Behavior Project will identify consumer requirements and predict consumer response to Smart Energy System proposals, providing a consumer focus for the other Work Areas. This project involved thousands of respondents providing insight into consumer requirements for heat and energy services, both now and in the future. Particular focus was given to identifying the behaviour that leads people to consume energy - in particular heat and hot water. This £3m project was led by PRP Architects, experts in the built environment. It involved a consortium of academia and industry - UCL Energy Institute, Frontier Economics, The Technology Partnership, The Peabody Trust, National Centre for Social Research and Hitachi Europe

This presentation was an interimoutputs which set out the approach taken, and proposed the segmentation to be used in the pilot study. This provisional segmentation was reviewed and refined through the project, and a final segmentation report was produced in 2013.. It covers:

What segmentation is
Approaches to segmentation (using an existing segmentation, creating a new one, or a hybrid of the two)
Attributes as drivers and moderators
The provisional segmentation
What the segments will be used for
Limitaitons etc
Conclusions
- A segmentation has been proposed that meets project needs
- The segmentation can evolve based on data from field research
- The segmentation encompasses the majority of the current and future UK population

This report was prepared for the ETI by the consortium that delivered the project in 2013 and whose contents may be out of date and may not represent current thinking.

Publication Year:

2012

Publisher:

ETI

DOI:

https://doi.org/10.5286/ukerc.edc.000571

Author(s):

Raw, G., Junemann, S. and Anderson, T.

Energy Categories

Class Name:

Subclass Name:

Category Name:

Energy Efficiency

Residential and commercial

Other Cross-Cutting Technologies or Research

Other Supporting Data

Language:

English

File Type:

application/pdf

File Size:

1039888 B

Rights:

Energy Technologies Institute Open Licence for Materials

Rights Overview:

The Energy Technologies Institute is making this document available to use under the Energy Technologies Institute Open Licence for Materials. Please refer to the Energy Technologies Institute website for the terms and conditions of this licence. The Information is licensed "as is" and the Energy Technologies Institute excludes all representations, warranties, obligations and liabilities in relation to the Information to the maximum extent permitted by law. The Energy Technologies Institute is not liable for any errors or omissions in the Information and shall not be liable for any loss, injury or damage of any kind caused by its use. This exclusion of liability includes, but is not limited to, any direct, indirect, special, incidental, consequential, punitive, or exemplary damages in each case such as loss of revenue, data, anticipated profits, and lost business. The Energy Technologies Institute does not guarantee the continued supply of the Information. Notwithstanding any statement to the contrary contained on the face of this document, the Energy Technologies Institute confirms that it has the right to publish this document.

Further information:

N/A

Region:

United Kingdom

Publication Type:

Technical Report

Subject:

Social Factors

Theme(s):

Smart Systems and Heat

Related Dataset(s):

No related datasets