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WP1 Consumer Insights: Literature Review Personality and Risky Heat Decisions - Behavioural underpinnings of Energy purchase, use & upgrade

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Abstract:

Embedding a thorough understanding of the consumer is a key to drive change in the Energy sector.

The present Behavioural Review evaluates different approaches of personality research as well as behavioural economics and offers a set of recommendations on how these can be used in practice to drive change in the energy sector.

Publication Year:

2015

Publisher:

ETI

Author(s):

Mindframe Consulting

Language:

English

File Type:

application/pdf

File Size:

2061169 B

Rights:

Energy Technologies Institute Open Licence for Materials

Rights Overview:

The Energy Technologies Institute is making this document available to use under the Energy Technologies Institute Open Licence for Materials. Please refer to the Energy Technologies Institute website for the terms and conditions of this licence. The Information is licensed "as is" and the Energy Technologies Institute excludes all representations, warranties, obligations and liabilities in relation to the Information to the maximum extent permitted by law. The Energy Technologies Institute is not liable for any errors or omissions in the Information and shall not be liable for any loss, injury or damage of any kind caused by its use. This exclusion of liability includes, but is not limited to, any direct, indirect, special, incidental, consequential, punitive, or exemplary damages in each case such as loss of revenue, data, anticipated profits, and lost business. The Energy Technologies Institute does not guarantee the continued supply of the Information. Notwithstanding any statement to the contrary contained on the face of this document, the Energy Technologies Institute confirms that it has the right to publish this document.

Further information:

N/A

Region:

United Kingdom

Publication Type:

Technical Report

Theme(s):

Smart Systems and Heat